Matt Dawson, former England rugby player and Sodexo Ambassador, was at Birmingham Children’s Hospital for the opening of Crussh, a new fit food and juice bar.

The new Crussh outlet, the first of the healthy eating chain’s to open outside of London and within a hospital, has opened its doors as part of Birmingham Women’s and Children’s NHS Foundation Trust extending its 10-year partnership with Sodexo, a leading global services company.

A full range of freshly pressed fruit & vegetable juices, real fruit smoothies, breakfast bagels, hot lunch, sourdough toasties and salads will be prepared daily and served alongside organic & Fairtrade coffee.

The Crussh brand is well-known in London, having first opened its doors in 1998 and is focused on improving wellbeing through its healthy food and drink options.



Matt Dawson has been a Sodexo ambassador since 2010 to help raise awareness of health and wellbeing issues with Sodexo’s employees and customers.

Matt said:

A healthy diet is so important to all parts of life, but especially when recovering. Making sure you have the right nutrition when recuperating can make a major difference and I am so pleased that the children, young people and staff here at Birmingham Children’s Hospital will be able to access the food they need to help recover.

Stuart Winters, CEO of Healthcare, Sodexo UK & Ireland, said: “Our ambition for the future with Birmingham Children’s Hospital was to have a clear emphasis on healthy food, and we will be able to achieve this through the introduction of leading brand and innovator, Crussh. Their food and drink offer meets CQUIN guidelines and is a clear demonstration of our commitment to providing healthy, nutritious food.

“Food plays such a key part in the healing process so it is fantastic that we can bring the wealth of knowledge in healthy eating and nutrition through Crussh to the benefit of all the children, young people, their families and staff across Birmingham Children’s Hospital and the Parkview Clinic.”

Dr Chris Chiswell, Consultant in Public Health Medicine at Birmingham Children’s Hospital, added: “We know that providing our staff, patients and visitors with nutritious and healthy food options is important. Eating well and maintaining good levels of hydration contributes hugely to overall well-being and the new catering offer being provided by Sodexo is hugely exciting.

“Work continues on improving not only the food and drink options on offer, but also the facilities our children, families and colleagues experience. Feedback so far has been very positive.

“Along with changes to our outlets across the hospital, in-patient catering has also been also been improved with 95 per cent of all food enjoyed by children and young people prepared freshly on-site.”

Shane Kavanagh, CEO of Crussh said:

We couldn’t be more excited about opening at Birmingham Children’s Hospital. Positively impacting people’s health and wellbeing is what drives everything we do, and being able to work with Sodexo on the operation at Birmingham children’s hospital has been very rewarding so far. We hope people enjoy our food and drink and we look forward to being part of the hospital’s community.

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