Village: A multi-functional hub for the military
Elevate the lived experience for the whole force
Village: Create connections, build community and foster morale
With the 2019 Armed Forces Attitudes Survey revealing a low sense of community, camaraderie and morale along with dissatisfaction around food quality and overall services, it was clear change was needed. Working in partnership with the Ministry of Defence (MOD), we responded to the challenge and through in-depth research and understanding of military culture, created a one-stop, multifunctional hub. Driven by a dedicated Manager and including the latest technologies, Village is alive with positive energy, created to address the most pressing needs of today’s whole force.
An integrated approach for all aspects of military life
The core Village offer is made up of three key zones, all designed to bring people together, encourage engagement, collaboration and boost camaraderie, fighting potential boredom.
- Digital Table-top & Traditional & board games, with several categories of games to entertain and attract guests into the Village environment;
- The Micro Theatre is a fantastic environment for Service Personnel to come together and view a film / sporting event in a dedicated space
- The Village Social Lounge is a space to drive collaboration and engagement between its visitors.
Food Services
The food and beverage offer is designed to be second to the environment and entirely scalable. A casual dining offer has been developed to complement the Village experience, the offer is akin to that of high-street offer and focuses on good value for money and speed of service.
Social Engagement
The Social Activity Programme is a calendar of events throughout the year to encourage social interactions, wellbeing and personal development. The aim of the Social Activity programme will be to enhance quality of life and boost morale for all of those who reside and/or visit the site.
Creating Value by Innovating, Together.
Working in collaboration with the MOD to understand their priorities, we used research to define key quality of life themes and challenges for service men and women.
Design Thinking Workshops ensured our ideas would land successfully, and regular two-way communication meant the final concept resonated with all audiences and offered the flexibility to translate across languages.
Powered by Deep Understanding of Military Culture
When creating Village, our goal was a solution that addressed specific personnel challenges, focused on needs and requirements and benefited the whole force – from civilians and partners to visitors and subcontractors. Discover how we achieved this.
Welfare & mental health
Discover how creating a space for community, conversation and bringing people together was at the heart of our solution
Fusion of user insight and client priorities
Designed to suit the specific needs of each site and its customers, Village offers four key services designed with unique innovation
A solution to benefit the whole force
Defence Services
Defence Catering & Food Services
Our defence food services, retail and leisure facilities have been developed to combine high street style restaurants, cafés, bars, shops and leisure services, with the unique and varied needs of Armed Forces personnel and their families.